SONG #32: Information Society - Think

January 14, 2015

Wow. Sometimes we go looking for music.. And Sometimes we run into it on the radio or Internet.. And sometimes a song comes into your life in strange ways. This song falls into the latter category. If you look up the Wikipedia page of this song, you'll see that the cassette single of the song was given as a cereal box prize. I can't remember if it was in the bottom of the box or if we had to send a card in (with money for postage, of course). Regardless, I received this single and fell in love instantly. I have a natural love for electronic music, and come to think of it, this may have been one of the first songs that helped cultivate that love a bit. 

I love melodic choruses that repeat a lot, and this song has one for sure - complete with cheesy rhyming (the classic "shared" and "cared" pairing). I love it. There's a lot going on musically, with orchestral "hits" and vocal samples, and it was a song that let my mind wander a bit. As a kid with not much of a social life (at least that was my perception), I spent a lot of time listening and daydreaming. One weird thing I'd often do as a self-absorbed pre-teen/teen is make up an opening credits scene to a television show based on my life. This was a song that lent itself well to my tv show daydreams. 

Elements I like:

Like I said, this is a "busy" song, there's a lot going on here. I love the man With the ominous tone of voice saying "think about it, think about it". I love the "orchestral hits" that really put a bullet on the different phrases of the song. I think it has one of the catchier refrains on my list, which is saying a lot. Finally I like the little scat phrasing at the very end of the song. Fantastic stuff. 

I'm glad we the that cereal, whatever it was, because it  basically introduced me to a style of music that I love so much.